Valley Home Services Group — Home Services & LSA Case Study

The problem

Running Google Local Service Ads and Google Business Profiles across Phoenix, Scottsdale, Mesa, and Chandler without unified attribution meant the operations team could not distinguish qualified service calls from duplicate or out-of-territory inquiries. Post-job review requests were handled manually, causing inconsistent review velocity.

What changed

ZiaFlow engineered a unified local search and intake workflow connecting Google Business Profiles, LSA lead routing, and automated post-service follow-up.

Structured service-area landing pages with verified LocalBusiness and Service JSON-LD schema
Direct routing of LSA and organic inquiries into a single status pipeline with duplicate suppression
Automated SMS/email review requests triggered upon job completion to compound local map pack authority

The outcome

The operations team gained a single source of truth for every inbound call and form submission, cutting manual administrative triage by hours each week while maintaining steady local review growth.

Find exactly where your site is losing revenue.

No sales scripts or aggressive pitches. We inspect your production build and record a 10-minute forensic video breaking down your technical bottlenecks.

Core Web Vitals & Real-Device Speed

Laboratory and real-user mobile performance analysis, render-blocking scripts, and server response times.

Conversion Leaks & UX Friction

Cognitive load and mobile friction points preventing qualified visitors from booking or calling.

Organic & AI Answer Engine (GEO) Coverage

How your brand appears in Google Search, ChatGPT, Perplexity, and local Phoenix market queries.

Ranked Action Plan

Specific, prioritized code and content fixes ranked by expected ROI and development effort.

Connecting Google Local Service Ads, GBP, and automated review velocity across the Valley.